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Taking human rights back to school

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As well as working with Seneca College, the Commission teamed up with students in Humber College’s Media Studies program. The students’ mission – to help the OHRC achieve a new “brand” that represented its transformed operations. Student teams made recommendations on all facets of the branding process, including work to define the OHRC’s core business and core audiences, creating ideas for a new logo and tagline, and coming up with many compelling creative ideas for advertising in media ranging from bus shelters to internet search engines.

The OHRC is currently reviewing the wealth of products, ideas and services presented, and will use elements of several groups in future communications projects.

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