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Appendix 2 – Stakeholder chart

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This chart provides a useful tool to identify possible stakeholders in your municipality, and useful information related to these that should help in planning anti-racism and anti-discrimination initiatives. Questions posed in the boxes are intended to help gather the information that will specify the chart for your municipal context. You can also add other stakeholders to the chart.


Why are they interested and what
do they see as benefits in anti-racism work?

Degree of motivation


How to engage

All members of
the community

Are they interested?

Could their interest
be in social justice?

A specific type of discrimination?

As a whole are they motivated?

Are there significant groups that are motivated?

Are there people who oppose? Why?

Are there media outlets, websites, etc. available?

Can mail-outs reach them?

Are there other ways to convey information and engage?

What are these?


Is there a need for immigrant or internal migrant workers?

Would promoting
anti-racism and anti-discrimination attract workers and new customers?

Are there specific businesses that
are more motivated than others to act?

Do business owners perceive
any threat coming from a diverse community?

If so, what kind?

Are there business associations
that can help?

Are there interested individual business owners who can reach out?

City Council

Are there different voices coming from members?

Are members aware of issues of racism and discrimination?

Do members see initiatives as divisive rather than unifying?

Are they concerned about the reaction of constituents?

Are there ways to address resource concerns?

Who are the sceptics?

Why are they sceptical?

How can you convince them?


How does this relate to their work?

Are there groups particularly interested among staff, such as Aboriginal persons, racialized staff, etc.?

Is any one department
or individual particularly interested?

Are there concerns about change?

What kind?

Who is concerned?

Are there unions involved?

Are there existing tools for communication, such as newsletters?

Are there events and meetings to attend?

Ethno-racial groups or other groups that may experience discrimination

What are the main groups?

What are their specific interests?

What are they looking for?

Which groups or individual are most able and motivated to act?

Are they afraid of backlash?

Do they have the resources or time?

Where do these groups meet?

Are there events and places that draw these groups?

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